Urinals and Media
Okay, I realized that I haven't
written a journal in over five weeks. Have I been busy? Sure. Have I been lazy?
Most definitely. Have I been out with all the fine Sports Illustrated
Supermodels? Uh, no.
Recently, we are starting to make
some progress with the whole non-student community. Sure, we are steadily
improving our readership base among students. But now we are starting to gain
the attention of other folks, such as potential advertisers, media, and, knock
on wood, investors. Okay, the last part is a lie.
Last week, I met with an editor of
Inc. magazine to discuss possible story ideas. She knew that I knew that she
knew that there was no real story, at least from her perspective. However, I
never pass up an opportunity to tell someone about how wonderful CampusNut.com
is, even if it is to one person.
And I was doing some google search on
our company to realize that we had some real media mentions. One was from an
interview I did back in November. The other one was from a student newspaper at
Bentley. Apparently, one of the writers "discovered" our custom
imprinted urinal screens that say "CampusNut.com: Number 1 destination for
Generation Y".
I thought that it was funny that he
(I could assume that it is a he, right?) saw it and was inspired to write an
article about it. I certainly appreciate his gesture. Actually, the urinal
screen was a joke. The "number one" destination is always a urinal.
Most people don't get the joke.
To date, the urinal screen has been
our only marketing tool. Some people question whether this would create an
imbalance of users coming to our site. Based on our marketing, you would think
that we would attract males with overactive bladders. However, around 65 percent
of our audience members are female. So that's kind of ironic. Are women using
urinals, too? I wonder.
